Content strategist based in London.

Story, CREATIVITY & Impact.

Aussi disponible en français

CHRISTINA STORIE-PUGH

With over 15 years of experience, I'm a seasoned content strategist known for crafting compelling content for diverse clientele across various channels. Fluent in English and French, I offer a bilingual perspective that is intimately aware of the need to tailor content for a local audience.

I excel in developing innovative strategies for companies in any stage of development and across a broad spectrum of industries. I pride myself on my creativity and attention to detail, I deliver high-quality content enhancing brand visibility and business growth.

HOW I WORK

  • Content Strategy needs to do what is says on the tin and be strategic. A strategic approach ensures alignment with business objectives, target audience preferences, and market trends. By maximising engagement, strengthening brand identity, and driving desired actions, strategic content becomes the key business driver. If the content resonates with audiences, fosters trust, and leads to increased brand awareness, customer loyalty, and business growth then a critical competitive edge will have been achieved.

  • A well-judged strategy will fall flat without the engagement of imagination. Creative content stands out in a crowded digital landscape, capturing the audience's attention and fostering engagement. My unbridled curiosity allows me to explore unique perspectives to generate fresh ideas, to craft compelling narratives that resonate deeply, driving engagement and fostering memorable connections with audiences.

  • With strategy set and creative content developed, it is time to engage the target audience. By identifying and utilizing all relevant demographic platforms, including social media, blogs, forums, and email newsletters. and tailoring content to each platform’s strengths and user preferences, we ensure maximum reach, relevance, and impact, while fostering strong connections and driving engagement.

  • Even the most imaginative content strategy must be carefully measured to ensure that it meets its goals. This data-driven approach ensures that resources are allocated effectively, content remains relevant, and strategic objectives are met. Without measurement, it’s impossible to gauge success, optimise future efforts, or demonstrate the value of your strategy to stakeholders. Accurate measurement transforms creative vision into tangible business results.

  • Measuring the impact of a content strategy is crucial, but it is just the beginning. The real value will come from using those insights to refine and redirect future efforts. By analysing what worked and what didn’t, you can adjust your approach to better resonate with your audience. This iterative process ensures continuous improvement, maximises ROI, and keeps your content relevant and effective. Leveraging insights to guide future execution is essential for sustained success and growth in your content strategy.

  • Once the impact of a content strategy has been measured and valuable insights gleaned, it is crucial to re-engage vigorously with a new campaign. This proactive approach ensures you capitalise on what you've learned, making necessary adjustments to better align with audience preferences and market trends. By quickly implementing these refinements, you maintain momentum, keep your content fresh and relevant, and continue building on your successes. Moreover, a vigorous re-engagement signals to your audience that you are responsive and committed to providing value, which enhances trust and loyalty. In a competitive landscape, this agility and responsiveness can be the key to staying ahead.

Case Studies

  • Mellow, a global health and wellness eCommerce company, specializes in digital go-to-market strategies for D2C brands. To boost brand awareness, customer retention, and content efficiency, I developed a comprehensive content strategy. This included market research, audience segmentation, multichannel content creation, SEO optimisation, personalisation, and community engagement. As a result, Mellow increased website traffic by 40%, social media engagement by 50%, email open rates by 20%, and customer retention by 25%. Read more here.

  • MellowAsia, the Asian subsidiary of Mellow, is a health and wellness eCommerce company in Hong Kong specializing in digital go-to-market strategies for D2C brands in the Asian market. The launch aimed to establish its brand presence in the region promote key clients like TMall and JD.com, drive platform traffic, and foster a health-focused community. Strategies included market research, audience segmentation, pre-launch teasers, a virtual launch event, influencer partnerships, and collaborative content. Results included a 50% increase in website traffic, 2 million social media impressions, a 40% sales boost for Tmall and JD.com, and a community of 15,000 active members. Read more here.

  • Red Bull launched a cutting-edge e-sports and gaming space in London, co-sponsored by American electronics retail platform, Newegg, to foster a gaming community and host competitive events. Objectives included generating excitement, engaging gamers, showcasing advanced technology, and positioning the venue as a top gaming destination. Strategies involved audience research, themed content, pre-launch teasers, a grand opening event, and collaborative content with Newegg. The campaign achieved over 1 million social media impressions, a 30% increase in website traffic, 500 event attendees (2 x target), significant press coverage and a community of 10,000 active members. This highlights the effectiveness of a strategic content plan in driving engagement and community building. Read more here.

  • Pivot, the UK's leading specialist eCommerce agency, helps brands grow international online sales through facilitated access to diverse marketplaces. To boost brand awareness and attract international brands to the UK, I worked with the Pivot C-team to develop a comprehensive content strategy. This included market research, audience segmentation, and content pillars focused on market entry strategies, success stories, and industry insights. Pivot launched multi-channel campaigns, produced client success stories, and organised educational webinars. Influencer partnerships and targeted PR amplified their reach. The strategy increased website traffic by 60%, generated 1,000+ leads, and boosted client sales by 35%. Read more here.

  • I have delivered comprehensive content strategy, copywriting, and translation services for blue-chip European pharmaceutical companies, ensuring content is technically accurate, informative, and culturally appropriate. My meticulous approach ensured precise communications, adapted for cultural nuance, maintained consistency in regulated content, and increased engagement with healthcare professionals and patients. By conducting thorough market research and audience analysis, developing relevant content pillars we created high-quality content aligned with industry standards. Our strategy led to a 30% increase in engagement, a 100% compliance record, improved brand perception, and enhanced content reach and impact. Read more here.