Bilingual content development for blue-chip pharmaceutical companies

Our agency specializes in delivering comprehensive content strategy, copywriting, and translation services tailored for the unique needs of blue-chip pharmaceutical companies in Europe. We work closely with these firms to ensure that their content is not only accurate and informative but also culturally and linguistically appropriate for their diverse target markets across Europe.

Challenge:

The primary objectives for my services in this sector were typically:

  1. Ensure precise and compliant communication of complex pharmaceutical information.

  2. Adapt content to resonate with varied cultural and linguistic nuances across European markets; engage professional translators when needed (i.e. if non franco- or anglophone markets.)

  3. Maintain consistency and accuracy in highly regulated content across multiple languages.

  4. Increase engagement and trust with healthcare professionals and patients.

Strategy Development:

  1. Market Research and Audience Analysis:

    • Conducted in-depth research on cultural preferences, and language usage in target European countries; cross-reference with existing guidelines with med comms regulations.

    • Identified key audience segments, including healthcare professionals, patients, and regulatory bodies, to tailor content appropriately.

  2. Content Pillars and Themes:

    • Developed content pillars focusing on medical research updates, patient education, drug efficacy and safety, and regulatory compliance.

    • Created a detailed content calendar aligned with pharmaceutical product launches, medical conferences, and health awareness campaigns.

  3. Content Creation and Copywriting:

    • Produced high-quality, scientifically accurate content, including research articles, whitepapers, patient brochures, and digital marketing materials.

    • Employed expert copywriters with pharmaceutical backgrounds to ensure the content was both engaging and precise.

  4. Translation and Localization:

    • Utilized native-speaking translators with medical expertise to ensure accurate and contextually appropriate translations.

    • Implemented a rigorous quality assurance process involving multiple rounds of review by medical professionals and local market experts.

  5. Compliance and Regulatory Review:

    • Collaborated with legal and regulatory teams to ensure all content met stringent pharmaceutical industry standards and regional regulatory requirements.

    • Regularly updated content to reflect changes in regulations and medical guidelines.

Execution and Results:

  1. Content Production and Distribution:

    • Delivered a mix of content types, including detailed reports, infographics, videos, and social media posts, distributed across multiple channels.

    • Ensured timely updates and distribution of content to coincide with key industry events and product milestones.

  2. Performance Tracking and Optimization:

    • Monitored key performance indicators (KPIs) such as engagement rates, content reach, and compliance adherence.

    • Used analytics to continuously refine and optimize content strategies, ensuring maximum impact and relevance.

Success Metrics:

  • Achieved an average 50% increase in engagement from healthcare professionals and patients across multiple European markets.

  • Maintained a 100% compliance record with regional pharmaceutical regulations.

  • Significantly improved brand perception and trust among target audiences.

  • Enhanced content reach and impact through precise localization and culturally relevant messaging.

Conclusion:

The successful execution of job briefs for blue-chip European pharmaceutical companies underscores the importance of accuracy, cultural relevance, and regulatory compliance. By leveraging thorough market research, expert content creation, and meticulous localisation, I was able to help my clients effectively communicate their value propositions and build stronger connections with their diverse European audiences. This case study highlights the critical role of tailored content strategies in driving engagement and trust in the highly regulated pharmaceutical industry.

Case Studies

  • Mellow, a global health and wellness eCommerce company, specializes in digital go-to-market strategies for D2C brands. To boost brand awareness, customer retention, and content efficiency, I developed a comprehensive content strategy. This included market research, audience segmentation, multichannel content creation, SEO optimisation, personalisation, and community engagement. As a result, Mellow increased website traffic by 40%, social media engagement by 50%, email open rates by 20%, and customer retention by 25%. Read more here.

  • MellowAsia, the Asian subsidiary of Mellow, is a health and wellness eCommerce company in Hong Kong specializing in digital go-to-market strategies for D2C brands in the Asian market. The launch aimed to establish its brand presence in the region promote key clients like TMall and JD.com, drive platform traffic, and foster a health-focused community. Strategies included market research, audience segmentation, pre-launch teasers, a virtual launch event, influencer partnerships, and collaborative content. Results included a 50% increase in website traffic, 2 million social media impressions, a 40% sales boost for Tmall and JD.com, and a community of 15,000 active members. Read more here.

  • Red Bull launched a cutting-edge e-sports and gaming space in London, co-sponsored by American electronics retail platform, New Egg, to foster a gaming community and host competitive events. Objectives included generating excitement, engaging gamers, showcasing advanced technology, and positioning the venue as a top gaming destination. Strategies involved audience research, themed content, pre-launch teasers, a grand opening event, and collaborative content with New Egg. The campaign achieved over 1 million social media impressions, a 30% increase in website traffic, 500 event attendees (2 x target), significant press coverage and a community of 10,000 active members. This highlights the effectiveness of a strategic content plan in driving engagement and community building. Read more here.

  • Pivot, the UK's leading specialist eCommerce agency, helps brands grow international online sales through facilitated access to diverse marketplaces. To boost brand awareness and attract international brands to the UK, I worked with the Picot C-team to develop a comprehensive content strategy. This included market research, audience segmentation, and content pillars focused on market entry strategies, success stories, and industry insights. Pivot launched multi-channel campaigns, produced client success stories, and organised educational webinars. Influencer partnerships and targeted PR amplified their reach. The strategy increased website traffic by 60%, generated 1,000+ leads, and boosted client sales by 35%. Read more here.

  • I have delivered comprehensive content strategy, copywriting, and translation services for blue-chip European pharmaceutical companies, ensuring content is technically accurate, informative, and culturally appropriate. My meticulous approach ensured precise communications, adapted for cultural nuance, maintained consistency in regulated content, and increased engagement with healthcare professionals and patients. By conducting thorough market research and audience analysis, developing relevant content pillars we created high-quality content aligned with industry standards. Our strategy led to a 30% increase in engagement, a 100% compliance record, improved brand perception, and enhanced content reach and impact. Read more here.